How Apple iOS 14 update Impacted eCommerce Businesses Posted on 11.02.2022 / a 11 min. read Table of Contents There was a lot of buzz around Apple’s iOS 14 update. With data privacy at the forefront of debates, the update was being touted as a harbinger of change with the user regaining control over his/her…
Table of Contents Competition between apps is more aggressive than ever. The App Store has nearly 2 million apps; and, it’s safe to say that there’s something for everyone. The average number of applications in the App store are decreasing due to the significant improvement in the quality of the apps. This often makes it…
First things first, there is no need to panic – not yet, at least! Before we dive deeper, use the Ad Preview tool to be certain that there is indeed an issue. The status column, next to your ad will give you an update of the ad status, and highlight tips to have your ads…
Importance of Bidding on Brand Keywords: Advantages & Best Practices Posted on 30.06.2022 / a 17 min. read Table of Contents To bid or not to bid? We’ve had clients opt out of brand terms to help them cut budgets. We get it, the PPC world is competitive, and you want to make the most…
A Complete Guide to Boost Mobile App Downloads Posted on 11.02.2021 / a 11 min. read Table of Contents If this title has lured you into reading on, it’s possible that you either have a mobile app or an awesome app idea and are wondering how to get the numbers in. Given the competition on…
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UTM Parameters Best Practices Posted on 30.05.2022 / a 17min. read Table of Contents Today, one of the most common challenges faced by many marketers is to measure the impact and effectiveness of their marketing campaigns and provide relevant answers to the fundamental questions of – ‘what’s working and what’s not? , To solve…
93% of online experiences begin with a search engine. 57% of B2B marketers feel that SEO generates more leads than any other marketing initiative. Yet, ask any marketer and the pet peeve of most is the lack of support that SEO for C-suite receives in terms of strategy . In fact, it remains among the…
In 2023, mobile apps are expected to generate more than $935 billion globally via paid downloads and in-app advertising. Mobile app optimization has become vital for online brand expansion. It drives business demands and customers’ loyalty. Great apps require attention, innovation and a new breed of analytics to harvest factors impacting app usage. Observing users’…
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