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Competition between apps is more aggressive than ever. The App Store has nearly 2 million apps; and, it’s safe to say that there’s something for everyone. The average number of applications in the App store are decreasing due to the significant improvement in the quality of the apps. This often makes it difficult for users to distinguish them from each other. Nevertheless, if your app provides something new and disruptive, or meaningfully resolves a problem, you are definitely on the best path forward. But, that is not enough, you also need to make little tweaks to get the best results, like keyword optimization for app stores among others. The purpose of app store keyword optimization is to attract an audience that is interested in your idea or what you sell. The best way to do this is to figure out the search terms that your users use most frequently. If performed correctly, app store keyword research can become one of the key factors that will help you gain potential customers for your mobile app.