“If it isn’t on Google, it doesn’t exist!” – Jimmy Wales, Internet entrepreneur
Google News SEO
new audiences with Google News SEO
SEO for News Publishers
SEO is perhaps the top web property that even some of the biggest online publishers struggle with. Large news and publishing sites suffer from a host of technical-SEO issues that lead to poor indexing. In our years of experience, we’ve seen that this gap is most often a result of outdated SEO knowledge, lack of core SEO fundamentals & most importantly, the absence of a strong team. If you are relying solely on content to maintain basic traffic numbers and to get listed on Google News, then, the issue goes beyond content – At the end of the day, SEO for news sites and online publishers should be more than just content, keywords, and links
Unyscape’s Google News SEO consulting service brings together a team of experts who’ve managed to turn around even de-indexed sites on Google SERP, Google Discover, and most specifically, Google News Search. Our strengths lie in Technical SEO, Content Strategy, Information Architecture & Taxonomy. With our data-driven approach to SEO, we ensure that you are able to attract, engage, retain audiences, and, ultimately, improve performance over time.
Benefits Of Google News SEO
Ranking on Google News unlocks a global audience, something that’s otherwise not possible without serious location-based efforts. To add to this, due to the timesensitivety of content being published, the Google News crawler indexes news in real-time, meaning, instantly traffic and visibility.
Google automatically adds a badge of authenticity to your website. When a site is listed on Google News, it’s assumed to be a legitimate news source and there is a level of implied trust attributed to it. This would mean that other publishes, bloggers and news editors would look to link to your story and audiences will look at you as a subject matter expert.
Improved Organic Traffic
A direct link from Google News would definitely have a positive impact on search rankings. When Google considered your site as ‘high authority’, it starts ranking on the top of the results, driving organic traffic and performance.
What we offer
Key areas we cover in our News SEO Framework
Assessing the Readiness of the website for News visibility
Prerequisites & Compliance adherence audit & Recommendations as per gap analysis wrt Google news Guidelines, key checklist items –
- Site Structure-
- Permanent Section Pages
- Content Accessibility
- Google News Sitemap
- Language Requirement
- URL structure
- Site Structure-
- Structured Data
- Image Optimization
- Page Loading Speed
- Artificially Freshening stories
- AMP Implementation
Realtime News Topics Seeding Framework based on SERP data
Unyscape’s In-House SERP Proprietary Tool which can be used by the Editorial team to:-
Assess real-time on a daily basis that what are the Top 5 stories that are ranking on individual Target keywords
- Competition Landscape-Topic wise or Topics-cluster based dominance analysis
- Freq or lifespan of a particular News visible on Google Top stories section for a given keyword (This will give help us in understanding the volatility & identifying/shortlisting evergreen stories type which has a longer lifespan of >3 Days
Unyscape’s Inhouse Competition News stories assessment Tool, key insights:-
- News stories publish rate Freq, Top-performing stories along with Traffic & performing keywords
- Identify Template-based content strategy used by competition covering entire news lifecycle i.e Pre-event, during event & Post-event
Index Intensity & Crawl Assessment Framework
- Time gap b/w News publish vs Indexation (Idea time should be 30mins)
- Detailed Breakdown of Time Lag b/w publish & Indexation at different intervals i.e >30 mins, 30mins-1hr, 1hr-5hr, 5hr-12hr, 12hr, -24hr, >1 Day, >2 Days
- Recommendations to increase the Index efficiency & crawl intensity
Technical SEO Audit for News Publishers
We ensure that publishers and news websites adhere to Google’s best practices on various fronts, such as usability, structured data, and more. With our sound technical SEO audit, see the ranking dividends pay!
The aim of our technical SEO is to identify and rectify all technical SEO problems of your news website.
We check key performance indicators, such as
- site architecture
- internal links
- News XML sitemaps
- Indexation speed & efficiency
- Crawl speed, efficiency & eros
- mobile performance
Our SEO consultants monitor Google Search Console every day, which allows us to maintain, troubleshoot, and analyze the website performance on Google Search.
Google doesn’t treat “news website sitemaps” like every other website’s sitemap. Google has laid out some important guidelines for sitemaps in the news vertical. Our SEO team makes sure that while creating a sitemap we must follow all those guidelines, and include all the relevant pages
Editorial Content Optimization
- We advise editorial teams on newsmaking entities (People, Places & Events), their search-demand & competition.
- For high-volume newsmakers, we advise editorial teams on comprehensive coverage of child entities & stable information architecture.
- Ranking on Google News is algorithmically based on factors such as the freshness of the content, its relevance, the authoritativeness of the content, and its prominence.
Why Choose Us?
Optimized 35+ News Portals
- We have worked with news portals in Finance, Sports, Start-up & Future tech
- Delivered more than promised results to around 9O% of our Clients
In-depth Knowledge of Google’s News Algorithms
We understand how search engine algorithms work, we know how to keep our Clients’ safe when it comes to Core Updates in those algorithms
Immensely Experienced Team
We have a team of 8 people with a joint experience of 30+ years. Keep calm your website is in safe hands
Customers across the Globe
Proudly serving happy customers from India, US, UK, UAE, Canada
Personalized Performance Dashboards
Google Data Studio and Power Bi-based Data Collection, Visualization & Insights’ System for On-demand Performance Monitoring
Some of our Key Tools
Index Efficiency Checker
Publishing a page, being crawled by bots, and then positioning them on Search Results are three parts of the same funnel. Google Search Console has a 2-3 days’ worth of delay in data (based on your location) while news as a commodity has a much lesser lifespan. In order to tackle this, our system is designed to automatically Identify new pages and the time of publication through sitemaps and validate if Google has positioned our Page on Search Result Page. The System reports back at what Date Time was the URL first noticed on the Google Search Page
Evergreen Content Ideation Tool
There are content and topics that keep performing organically even after the End-Of-Life expectation. Identifying such content on your website and making sure the internal teams are aware of such User Engagements happing is important for further content ideation process. The system here uses Google Analytics’ organic data to identify and report content pages that have a consistent number of page views and sessions beyond an estimated End-Of-Life.
Financial Model for Distributed Writer Compensation
On a platform where content is written by different authors, systems like WordPress always allocate the author to the most recent one. The process of “distributed writer compensation” by Unyscape, automatically identifies the published pages using a sitemap in a particular date range and then maps the performance of the pages using Google Analytics data (Pageviews, Sessions, Users, Avg Time on Page, Exits, etc) and then finally identifies the changes made by all the writers in each revision to help reach statistical significance to attributing of author
We are only a click away!
Work with the Best in Class Team and Increase your News Website’s Search Visibility. Get on a call with us to find out more.
Frequently Asked Questions
Unyscape news SEO and content strategy costs vary depending on the current traffic & size of the portal. We charge around $1,500 to $10,000 monthly for SEO for a news site (unit hourly rate of 25 hrs/hour).
Performance improvement timeline varies depending on the As-Is Impression coverage wrt TAM search demand, we would be happy to do a Free Dipstick audit & share Est Quarterly, Halfyearly & Yearly performance target projections milestones
SEO is more than just a source of traffic, it is also a highly cost-effective means of building sustainable brand awareness and authority over a period of time without relying on paid spends. High-ranking articles or news content on Google or other search engines, such as Bing and DuckDuckGo, give news sites prime real estate. In the end, strong SEO means content works day and night to attract new audiences from across the web and cement the brand’s position within the industry.
Monetizing Search Traffic
Unlike retailers, who make their money from on-site purchases, publishers’ revenue streams often consist of subscriptions, sponsored articles, and affiliate marketing ads.
SEO helps generate increased website traffic and visits, creating new opportunities to sell subscriptions or drive ad engagement.