If this title has lured you into reading on, it’s possible that you either have a mobile app or an awesome app idea and are wondering how to get the numbers in. Given the competition on both the Apple App Store and the Google Play Store, the reality is that it’s incredibly difficult to persuade people to download your app. Designing an app with a great UI/UX is never enough. Effective App Store Optimisation activities clubbed with efficient brand strengthening strategies is your only shot at gaining long-term loyal users and increase mobile app downloads.
Top 5 Ways to Boost your App Downloads Effectively
Here are 10 vital issues to consider when chalking out promotion strategies to get more app downloads.
Also consider reading: Our 10 Point Checklist for Complete App Store Optimisation
1. App Icon
Businesses often neglect and end up spending the least amount of time & energy on the app icon. Visual elements all bear a lot of weight. The face of your app is essentially the symbol for your app as it’s this icon that the user is going to see first, luring them to download it. Be sure that you use a design to display the app clearly. It should give users an idea of what they will find after downloading it. The app icon should be kept as simple as possible, not too flashy. It’s meant to be reflective of your brand, without relying on too much text. Make sure you keep it away from the mess, distracted, or cluttering and have perfect text for it.
2. Social Media Outreach
Social networking communities have become the strongest media for advertisement and advertising and brand awareness of web content. Many opportunities for your smartphone app are now available on social media.
Not all channels work very well to advertise applications. It’s necessary to choose the social media platform carefully and use helpful information on your application efficiently. To get your message out, use infographics and video clips. Visual material is something people prefer more than textual. It can increase the chances of downloads. Finding the right platform to strategize the influence of social media and stand out from your competitors is crucial. Each platform (Like LinkedIn, Instagram, Pinterest, Facebook, Youtube, Twitter, etc.) is suitable for different niche businesses and their apps. Engage with your audience using appropriate content, designed to maximize downloads of your app.
3. Effective Marketing of App
It’s hard to gain and maintain the visibility of your app amidst the stark competition. One of the most clever ways to do this is to create a buzz around your app. This is one of the simplest, and yet, the trickiest of strategies. But, if done right, it can be one of the best efforts for making an app a major success. It’s important that the PR team rolls out a press release before the launch of your app a few months/weeks before. This style of the promotion will help in creating a digital footprint even before the official launching of the app.
PR is the method of connecting the products and/or services of your business to others with a platform for visibility and publicity. Media exposure is a crucial piece of any marketing strategy. These days, almost everyone gets their data from digital media, making increased media presence a great predictor of progress.
The objective of an effective outreach campaign is to:
- The creation of a unique brand approach;
- Your brand image/story development;
- The development of links to the media; and
- The creation of content for the targeted audience.
Good PR campaigns will assist you to achieve productive backlinks that generate improved organic traffic, which can do the magic for your revenues and brand recognition.
4. Eye-Catchy Visuals
Combine the description of your app with video, screenshots, and images of high quality. These visual elements support instant downloads for your application. Indeed, the first thing users look at is app screenshots to determine whether to download an app.
The key features of the app, which highlight your most common and essential functions, inspire downloads instantly. Using a mix of these graphic supports for increasing the downloads. Use them to define important functions, monitor the appearance of the app, and use screenshots of the app.
Several ways to keep in mind:
- Show a good interface. Display people what the app looks like.
- Highlight the most popular, relevant, and important features of your app
- Be sure the screenshots cover the various aspects of the app.
- Give proper explanations as to what a user can find in the app.
- Persuade users that the layout of your app is superior to that of your rivals.
5. Brand Awareness on Web – Landing Pages
One thing is to create an app. But it’s a totally different matter to bring it before the potential user. In this respect, web visibility needs to be strengthened. Begin with the creation of a single landing page. It’s preferable to get a domain name and space for hosting, which doesn’t cost much. This is a vital step to let the customers know about all of your app’s main features. Try to be imaginative with the color scheme and fonts of your app on the home page. This will boost the identity of your app.
You can also create a separate blog along with your website, which will be part of your landing page. Your blog can focus on offering some news about your app. You will also get innovative and create meaningful social content for your other promotional activities. Your app downloads would certainly improve by having more visitors, viewers, and engagement on your online platforms.
6. Quality Keywords
Keywords go a long way in your app’s discoverability and in deciding if your app can appear in searches. However, it is not enough to cram your meta factors such as app title, app short & long description with a whole bunch of keywords, nor is it prudent to do so. Imagine that you were looking for a social networking app and downloading an app that uses only the right keywords, leading you to assume that the app is right for you. However, when you actually launch the application and use it, you find that with its actual emphasis on something totally different from your desires, it is just vaguely related to your requirements. If, on the contrary, the title or the app description goes beyond the keywords needed to appear in the search results, the targeted user will never be able to check out the app he is searching for.
You must use the keywords in the title and description of the app that speaks out the value of the app while also choosing the quality keyword which has less difficulty to get the app ranked for. Your app could lose popularity if you stuff your descriptions full of meaningless keywords, and your downloads could suffer as a result.
7. Understanding User Behaviour
Knowing how, where, when, and by whom your app is used is another critical factor for increasing app downloads. In order to decide what your customers expect the most from your app and how you can deliver it, analytics is very critical. They are the secret to continuous downloads being produced. Analytics can tell you the actions of users from installation to removal. Constant experimentation is another recommended method for checking to find out which trigger points inside the app perform well.
Active users, session lengths, user paths, retention rates, demographics, details on bugs or glitches, etc are vital for tracking the user behavior. Monitoring these factors will strengthen your app marketing and enhance your download strategies.
8. Encourage User Reviews
You can see your downloads grow exponentially if you can attract positive feedback from fans of your product. The “testimonials” that let other people know your app is worth installing are ratings that declare your app a valuable download or say it has a fantastic user experience.
Incentives can also be given to people who leave feedback for you. This is a smart way to maximize the number of people who actively want to do so. For individuals to leave you favourable feedback, coupon codes, tangible certificates, or redeemable points to be used inside the app can all be fantastic motivation.
Research shows that the use of other languages to localize applications is effective for improved downloads. There are many non-English-speaking nations where people tend to use apps in their native language. Different experiments have shown that it will significantly boost the downloads of your app by getting new audiences if you localize the app to languages other than English. Localization can result in up to a 7x to 8x increase in user traffic. Videos can also be localized on Google Play Store by using the transcript option of YouTube, and Google Play can use the transcript depending on the language environment of the user.
10. Influencer Marketing Campaigns
51% of marketers have claimed that through influencer marketing, they have gained better consumers since the connection begins with a trustworthy source. The approach includes working with online influencers – mainly those with huge social media followers.
This marketing strategy is known to be twice as effective as paid advertising. Data reveals that 70% of the millennials are motivated by their powerful peers’ feedback. Although marketing for influencers can be very expensive, based on the stature of your influence and the scale of a follow-up you choose to use, it’s also a fantastic way to get a spirit for your brand, which can help you experience your commodity as a top authority – something most marketing channels don’t guarantee. This is why advertisers tend to head down the influencer marketing path and with all the costs associated with rising installs of the app one of the key targets here.
For any company, apps are an essential engagement tool, but it can be a struggle to get the user base to download the app. That’s why using innovative, out-of-the-box marketing tactics such as those mentioned above is important to ensure that the app is not only discovered, but also downloaded.