What are UTM Parameters

UTM Parameters Best Practices

UTM Parameters Best Practices Posted on 30.05.2022 / a 17min. read   Table of Contents Today, one of the most common challenges faced by many marketers is to measure the impact and effectiveness of their marketing campaigns and provide relevant answers to the fundamental questions of – ‘what’s working and what’s not? , To solve…

BigQuery Export For Google App + Web Properties

Google introduced a new App + Web feature recently, that allows the users to combine data from sites and mobile applications in one Google Analytics property, which is one step ahead from the Firebase’s analytics capabilities for websites. The new functionality should be able to make life easier for companies that want to track and…

Predictive Analytics for Marketing

Predictive Analytics for Marketing

In the era of a pandemic, medical care can become a ubiquitous metaphor for many aspects of life. So is it with analytics. Think of predictive analytics as a preventive vaccine that can save you from disease. On the other side of the fence is retrospective analytics, which can serve the purpose of a postmortem…

Reports To Dashboards

Reports To Dashboards: How Perspective of Data Evolves When Representation is Made Simple

The convergence of technology with business tact has accelerated the application and opportunity that data presents in tackling business problems. As the volume of data grows exponentially, the sophistication required to present and discern the same increases multifold.  The ability to comprehend and draw inferences from data has exponential potential. As it gives businesses a…

Why you need to Optimize your Site for Voice Search

Why you need to Optimize your Site for Voice Search

Each year, Google makes hundreds of changes in its algorithms but a majority of these are minor changes. However, it occasionally rolls out major updates that leads to ranking fluctuations (like Panda and Penguin); these significant changes can affect digital marketing efforts. One such noteworthy change was brought in when voice search queries were introduced…