We are creatures of routine and we absolutely love it! Once we enter the office, we leave our “baggage” at the door and switch on the “work mode”. So naturally, the raging pandemic that’s pushed us all to the confines of our homes, changes the game. Yes, it’s imperative that we all stay safe, taking…
It’s over a month (and half) into 2020. And, we can say with unabashed confidence that personalisation will be the future of marketing communication (and engagement). In fact, we’ll go a step further. It was by no mere “chance” that you landed on this article. We intended for it to happen! Get the drift? Here…
Fuelled by rapid digitization and growth in both online buyer base and spending patterns, India’s online food delivery market is estimated to touch $12.53 billion by 2023 according to a report by DataLabs by Inc42. If anything, the Covid-19 pandemic has increased the rate of organic adoption. If one was to look at the eGrocery…
What if a customer is a brand’s die-hard fan? The sheer devotion, fandom and everything else that comes along with it is possibly the greatest marketing force, especially for brands suffering from stagnation. To keep it simple, Fancoracy, as coined by marketing strategist, David Meerman Scott, is the art of creating an “influencer group” of…
Why reminisce, you ask? As you move forward, it’s never a bad idea to look back, right? To set the context, let’s just reiterate that it’s been close to 20 years since the Y2K cooked up a storm. (We’ll give you a minute to let the nostalgia kick in!) Over the last few decades, as…
Since its inception, the social media landscape continues to grow with a rapid pace, providing a platform to connect better and share images, career interest, information and videos. LinkedIn, one of the profound social media platforms, has been getting recognition for its lineage of successful marketing solutions. Recently, it has been acquired by Microsoft and…
Given the traditional view on large set ups bringing economies of scale, it may sound counter-intuitive to choose a small company when it comes to service delivery. The fact, however, is that if you are a large organization that is scouting for a service delivery company, it may be worth your while to look beyond…
Google has announced the latest version of Android, called Android M, at its annual Google I/O developer conference on May 28. The pre-release version for developers debuted on May 30 and the full version will be made available later this year. According to Sundar Pichai, Google’s widely- acclaimed CEO, announced that the Android M operating…
Summary: Having Advertisement on YouTube has become more or less essential for every product to get discovered in the current scenario where people engage more over the internet rather than other platforms where any product can be advertised. This article focuses on the ways and manners in which one can manage to advertise their product…
There are many videos which are just uploaded and its performance does not create an impact on its audience or it receives few views/likes ; all you need is to have a two way communication with the viewers. Read further to know how…