Each year, Google makes hundreds of changes in its algorithms but a majority of these are minor changes. However, it occasionally rolls out major updates that leads to ranking fluctuations (like Panda and Penguin); these significant changes can affect digital marketing efforts. One such noteworthy change was brought in when voice search queries were introduced…
Branded vs Non Branded Queries – Know the difference & Importance Posted on 14.04.2022 / a 12min. read Table of Contents 100 new visitors from Branded queries or 1000 new visitors from non-branded queries? Which one would you choose? Most wouldn’t bat an eye before they choose branded, mainly because of the conversion rate, but…
Table of Contents According to data collected from January to June 2019, Baidu holds 70% of the search engine market share on all platforms in China. So, now that you’ve managed to get past the Great Firewall, Baidu is your ideal ‘ground-zero’ for tackling SEO. Baidu is the undisputed leader of the organic search in…
Table of Contents
You never get a second chance to make a first impression. That’s why, it becomes crucial for any company to have an impressive website. A well-designed and structured website is the virtual door that creates a company’s value proposition in its customers’ mind.
Introduction Smartphones and apps have become a lifeline in consumer’s daily lives. Many organizations has started considering a “mobile-first” strategy in their IT roadmap to increase customer engagement, provide superior user experience and to stay ahead of the competition. One of the latest technology disrupting the mobile ecosystem is Progressive Web Apps or PWA. What…
We are living in an era where a new e-commerce site pops up every another day. And, these website are built keeping in mind even the minutest component. But, there’s no doubt that ranking higher than your Google competitors is a must. SEO plays a key role in Google rankings. If a website is missing…
In terms of how search engines are crawling your website, your log file contains valuable information in order to investigate and leverage page optimization. These files can be called as storage of all the information about a website’s usability such as how, when and where it is used.
The business of SEO is business. It is unarguably, a result oriented task. Moreover, the metrics- rank, traffic, or conversions- to measure the SEO’s performance forms a large part of the focus of the SEO professional. That being said, the SEO professionals are increasingly counting on the tactics like link building, on-page optimization and content…
What is a Backlink? The most notable term about Search Engine Optimization (SEO) is Backlink that simply refers to a hyperlink, directing a link from a webpage to your own webpage. Also known as Inbound link, these links are vital to determine a website’s ranking and its popularity among other websites. It’s important for the…