You never get a second chance to make a first impression. That’s why, it becomes crucial for any company to have an impressive website. A well-designed and structured website is the virtual door that creates a company’s value proposition in its customers’ mind.
However, in today’s Internet-era, creating a great website with fabulous content and graphics does not guarantee desired traffic or online visibility, unless the website is fully optimized and made accessible to spiders or bots.
One of the important factors in any SEO strategy is to attract search engine’s web spiders to access the website and enable maximum crawlability allowing it to index pages and information.
Outlined below are some of the mistakes that can impede website crawlability and must be avoided to have a great, successful, and functional website:
SEO is relatively complex and an on-going process. With a right strategy and an accurate roadmap, you can ramp up website rankings and achieve long-lasting results along by providing a better customer experience to the website visitors. Though a lot of companies focus on implementing SEO best practices, however, most of them, still struggle with the search engine crawlability issues and site rankings. It is imperative for the website owners to figure out the critical issues and take corrective actions by reviewing the website from the beginning to the end. Understanding the above mistakes and correcting them will help companies to drive traffic, engage visitors, and have a competitive advantage over their competitors.