WHAT ARE UTM PARAMETERS? Today, one of the most common challenges faced by many marketers is to measure the impact and effectiveness of their marketing campaigns and provide relevant answers to the fundamental questions on – ‘what’s working and what’s not? To solve this issue UTM Parameters come into the picture. Undoubtedly traffic is paramount…
Google Search Console is a service offered by Google that helps in monitoring, maintaining, and troubleshooting a site’s presence in Google Search results. The users can view Google Search traffic data for the site and allow us to ask questions like: How often does your site appear in Google Search? Which search queries show your…
As an eCommerce business owner, a drop in organic traffic can be one of your biggest nightmares. While some amount of ebb and flow in website traffic is par for the course, any sharp drop in traffic is likely to induce panic. In a rush to solve the problem, oftentimes you may not spend enough…
10 Important YouTube KPIs to Measure Marketing Success Posted on 10.05.2021 / a 12 min. read Table of Contents There’s no doubt that YouTube marketing is on the rise – according to a survey, 71% of B2B marketers and 66% of B2C marketers use YouTube marketing. And for good reason, it sets the brand…
With an estimated 20 million+ eCommerce sites globally, each vying for consumer attention, the ability to stand out requires a lot of effort. Offering a well-designed and personalized user experience becomes crucial. Besides, you want to ensure that you use technology that supports your company’s scalability and long-term growth. Mainly if you are a non-tech…
Why do you need app analytics? Before we start the battle of firebase vs branch, let’s understand the need for analytics. In a world full of Mobile Applications, there is an urge to develop the marketing campaigns around them which requires access to the right data at the right time and then using it wisely…
Much eCommerce has changed the face of retail by enabling businesses to reach out to a large audience base. And, the fact remains that the shopper today is spoilt for choices. Long loading times, navigation that isn’t friendly, are all recipes for dissatisfaction of the consumer. These factors lead to consumers exiting critical landing pages.…
Rome, as they say, wasn’t built in a day! So it is with large eCommerce stores. Much as you would like to build the next Amazon or eBay overnight, the fact remains that it takes a lot of strategic planning to build a successful eCommerce store. Is there a cheat sheet? With our experience of…
Before starting with the comparison ( Appsflyer vs Branch ) , let’s take a quick look at each one individually : Appsflyer Appsflyer is one of the primary Mobile Measurement Partners (MMP) and it can be effectively used to grow the app business because of its detailed features and detailed raw report and effective data…
How Apple iOS 14 update Impacted eCommerce Businesses Posted on 11.02.2022 / a 11 min. read Table of Contents There was a lot of buzz around Apple’s iOS 14 update. With data privacy at the forefront of debates, the update was being touted as a harbinger of change with the user regaining control over his/her…