Why reminisce, you ask? As you move forward, it’s never a bad idea to look back, right? To set the context, let’s just reiterate that it’s been close to 20 years since the Y2K cooked up a storm. (We’ll give you a minute to let the nostalgia kick in!) Over the last few decades, as…
Google Ads automation is “a solution” designed to increase the value and efficiency of paid marketing activities with minimal efforts. Paid marketing, at the end of the day, is all about engaging the audience at the right time and at the right place. To find these opportunities manually can be a hurdle, this is where…
The convergence of technology with business tact has accelerated the application and opportunity that data presents in tackling business problems. As the volume of data grows exponentially, the sophistication required to present and discern the same increases multifold. The ability to comprehend and draw inferences from data has exponential potential. As it gives businesses a…
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Each year, Google makes hundreds of changes in its algorithms but a majority of these are minor changes. However, it occasionally rolls out major updates that leads to ranking fluctuations (like Panda and Penguin); these significant changes can affect digital marketing efforts. One such noteworthy change was brought in when voice search queries were introduced…
Branded vs Non Branded Queries – Know the difference & Importance Posted on 14.04.2022 / a 12min. read Table of Contents 100 new visitors from Branded queries or 1000 new visitors from non-branded queries? Which one would you choose? Most wouldn’t bat an eye before they choose branded, mainly because of the conversion rate, but…
Introduction There’s no doubt that spreadsheets are great for small databases and budgets. But when it comes to managing product information on a daily basis, especially if you are a manufacturer or a vendor, you know how terrible it is. It’s pretty difficult to manage thousands of SKUs data accurately, efficiently, and cost-effectively across a…
Table of Contents According to data collected from January to June 2019, Baidu holds 70% of the search engine market share on all platforms in China. So, now that you’ve managed to get past the Great Firewall, Baidu is your ideal ‘ground-zero’ for tackling SEO. Baidu is the undisputed leader of the organic search in…
Once the project is awarded or product concept is approved, the first thing we need to decide is the project development methodology. Based on project scope, time to delivery and involvement of customer, Project team try to identify development methodology (i.e. Scrum vs Waterfall) which is a perfect fit for the project/product development. Let’s dig…
Introduction If you use JavaScript for your projects, then you must have heard of Node.js, one of the most prominent and powerful frameworks of JavaScript. Since its release, Node.js has continued to be the most popular JavaScript framework among the developers community; even after the release of some other vibrant JS Frameworks such as React,…