Hedging Google Ads Automation

Hedging Google Ads Automation

Google Ads automation is “a solution” designed to increase the value and efficiency of paid marketing activities with minimal efforts. Paid marketing, at the end of the day, is all about engaging the audience at the right time and at the right place. To find these opportunities manually can be a hurdle, this is where…

Reports To Dashboards

Reports To Dashboards: How Perspective of Data Evolves When Representation is Made Simple

The convergence of technology with business tact has accelerated the application and opportunity that data presents in tackling business problems. As the volume of data grows exponentially, the sophistication required to present and discern the same increases multifold.  The ability to comprehend and draw inferences from data has exponential potential. As it gives businesses a…

10 Point Checklist for App Store Optimisation

10 Point Checklist for App Store Optimisation

The most popular App Stores (Apple’s App Store, Google’s Play Store, and Windows’ Microsoft Store) sorts apps into Top Charts, Trending apps, Editor picks, etc. Over the years, the importance of ranking amidst these coveted lists has become one of the many priorities of app makers. This urgency for discoverability and visibility creates the base…

Inspiring Examples Of Indian Intrapreneurship

10 Inspiring Intrapreneurship Examples

In a milieu where entrepreneurship is much-touted, intrapreneurship may not get the same share of voice, but it is definitely a concept that has come of age with numerous intrapreneurship examples to show as proof. Research from a Gallup study in 2019 shows that companies who listen to their employees are 21% more profitable than…

Why you need to Optimize your Site for Voice Search

Why you need to Optimize your Site for Voice Search

Each year, Google makes hundreds of changes in its algorithms but a majority of these are minor changes. However, it occasionally rolls out major updates that leads to ranking fluctuations (like Panda and Penguin); these significant changes can affect digital marketing efforts. One such noteworthy change was brought in when voice search queries were introduced…

Product information management

Product Information Management (PIM)

Introduction There’s no doubt that spreadsheets are great for small databases and budgets. But when it comes to managing product information on a daily basis, especially if you are a manufacturer or a vendor, you know how terrible it is. It’s pretty difficult to manage thousands of SKUs data accurately, efficiently, and cost-effectively across a…

How to Optimize your Website on Baidu for Better SEO

According to data collected from January to June 2019, Baidu holds 70% of the search engine market share on all platforms in China. So, now that you’ve managed to get past the Great Firewall, Baidu is your ideal ‘ground-zero’ for tackling SEO. Baidu is the undisputed leader of the organic search in China and you’ll…