International SEO Multilocation Targeting
Multi-location & multi-lingual audience targeting is a new problem for Indian companies, as going global is fairly new for even large companies.
The App Marketing Strategies to Follow in 2021
The Best App Marketing Strategies to Follow In 2022 Posted on 05.02.2021 / a 15 min. read  Table of Contents Who doesn’t want to get the most from their app marketing campaigns? Whether the end goal is to create awareness, increase downloads, grow profits, connect with audiences, or maximize retention, incorporating the right app…
Best Strategies for increasing app engagement and user retention
10 App Engagement Strategies That Must Not Be Avoided Posted on 18.02.2022 / a 14 min. read  Table of Contents There are millions of apps available for mobile as well as desktop, and it is getting harder and harder for apps to leave a lasting impression on users. Hence, app engagement has become crucial…
Difference Between Google Analytics and Google Search Console
Google Search Console vs Analytics Data – What’s the Difference? Posted on 11.02.2022 / a 7min. read  Table of Contents If you’ve ever tried to compare Google Search Console data with Google Analytics data, we’re sure that you’ve been left frustrated that these datasets never match. For instance, clicks on GSC almost never add…
Digital Marketing for Fintech Companies – Strategies & Solutions by Unyscape
Digital Marketing Strategies for Fintech Companies – Strategies That’ll Definitely Work Posted on 04.02.2022 / a 10 min. read  Table of Contents As per the Mobile Finance report 2020, released by Adjust and Apptopia, global sessions for banking and payment apps combined increased by an average of 26% in 2020 as opposed to 2019.…
8 Optimization Techniques to Increase your Website Speed and Performance
17 Optimization Techniques to Increase your Website Speed and Performance Posted on 24.01.2020 / A 14 min. read A survey by Akamai, an American cloud computing company, states that close to 53% of website visitors tend to abandon a mobile site if it takes more than three seconds to load. In the era of…
How a robust SEO structure became the foundation of billion-dollar companies
A majority of marketers share the belief that SEO is the foundation of successful businesses. When one thinks of it, SEO seems like a pretty simple concept. One has to determine the right keywords relating to one’s business and capture the target audiences’ search intent while building engaging content around it. Just doing the basics…
How to use Regex Filter in Google Search Console – Unyscape
Google Search Console is a service offered by Google that helps in monitoring, maintaining, and troubleshooting a site’s presence in Google Search results. The users can view Google Search traffic data for the site and allow us to ask questions like: How often does your site appear in Google Search? Which search queries show your…
Firebase Vs Branch: Which is Better for App Tracking
Why do you need app analytics? Before we start the battle of firebase vs branch, let’s understand the need for analytics. In a world full of Mobile Applications, there is an urge to develop the marketing campaigns around them which requires access to the right data at the right time and then using it wisely…
Appsflyer vs Branch Which one to Choose
Before starting with the comparison ( Appsflyer vs Branch ) , let’s take a quick look at each one individually : Appsflyer Appsflyer is one of the primary Mobile Measurement Partners (MMP) and it can be effectively used to grow the app business because of its detailed features and detailed raw report and effective data…