Digital Wallets Vs Payment Gateways : How are they different?
Is the world ready for the adoption of digital wallets? How will Digital Wallets fare against the already widely used payment gateways? Lets take a review..
Finding Your Way in a Post-IDFA World – Navigating Changes in Advertising!
Finding Your Way in the Post-IDFA Storm Posted on 15.01.2022 / a 12 min. read Table of Contents Apple IDFA hit the reset button on app marketing with the rollout of the Apple iOS 14.5 update and its new privacy rules. Unfortunately, it commenced the devaluation of the iOS Users’ Identifier for Advertisers (IDFA), sending…
Growth-Hacks To Increase Your App Discovery & Downloads
Growth-Hacks To Increase Your App Discovery & Downloads Posted on 12.06.2021 / a 12 min. read  Table of Contents With more than 3.1 million applications available on the App Store, the best way to secure your investment is by effective growth hacks and campaigns. Even a well built, working smartphone app will languish deep…
Web to App Immigration: Increasing Mobile App Users
There are almost 3.3 million apps on Google store and 2 million on Apple store, the competition is tough and in order to beat this competition, your apps have to make sure the visitors get converted into users. Approximately 88% of the users spend their time on mobile phones using apps. With the change in…
Appsflyer vs Branch Which one to Choose
Before starting with the comparison ( Appsflyer vs Branch ) , let’s take a quick look at each one individually : Appsflyer Appsflyer is one of the primary Mobile Measurement Partners (MMP) and it can be effectively used to grow the app business because of its detailed features and detailed raw report and effective data…
10 Powerful Strategies to Increase Your Mobile App Downloads
A Complete Guide to Boost Mobile App Downloads Posted on 11.02.2021 / a 11 min. read Table of Contents If this title has lured you into reading on, it’s possible that you either have a mobile app or an awesome app idea and are wondering how to get the numbers in. Given the competition on…
Unveiling the Secrets of App Optimization
In 2023, mobile apps are expected to generate more than $935 billion globally via paid downloads and in-app advertising. Mobile app optimization has become vital for online brand expansion. It drives business demands and customers’ loyalty. Great apps require attention, innovation and a new breed of analytics to harvest factors impacting app usage. Observing users’…
How Consumers Engagement With Ads Will Transform in 2020
It’s over a month (and half) into 2020. And, we can say with unabashed confidence that personalisation will be the future of marketing communication (and engagement). In fact, we’ll go a step further. It was by no mere “chance†that you landed on this article. We intended for it to happen! Get the drift? Here…
The Evolution and Transformation of ‘Digital’
Why reminisce, you ask? As you move forward, it’s never a bad idea to look back, right? To set the context, let’s just reiterate that it’s been close to 20 years since the Y2K cooked up a storm. (We’ll give you a minute to let the nostalgia kick in!) Over the last few decades, as…
10 App Store Optimization Checklist For Mobile Apps
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