Google Search Console vs Analytics Data – What’s the Difference? Posted on 11.02.2022 / a 7min. read  Table of Contents If you’ve ever tried to compare Google Search Console data with Google Analytics data, we’re sure that you’ve been left frustrated that these datasets never match. For instance, clicks on GSC almost never add…
A recent study published in Harvard Business Review found that companies relying on data see a better financial performance. The study showed that over 70% of the organizations that deployed analytics across departments reported improved financial performance, increased productivity, reduced risks, and faster decision making. This only proves that businesses need to focus on data-driven…
WHAT ARE UTM PARAMETERS? Today, one of the most common challenges faced by many marketers is to measure the impact and effectiveness of their marketing campaigns and provide relevant answers to the fundamental questions on – ‘what’s working and what’s not? To solve this issue UTM Parameters come into the picture. Undoubtedly traffic is paramount…
UTM Parameters Best Practices Posted on 30.05.2022 / a 17min. read  Table of Contents Today, one of the most common challenges faced by many marketers is to measure the impact and effectiveness of their marketing campaigns and provide relevant answers to the fundamental questions of – ‘what’s working and what’s not? , To solve…
Google introduced a new App + Web feature recently, that allows the users to combine data from sites and mobile applications in one Google Analytics property, which is one step ahead from the Firebase’s analytics capabilities for websites. The new functionality should be able to make life easier for companies that want to track and…
In the era of a pandemic, medical care can become a ubiquitous metaphor for many aspects of life. So is it with analytics. Think of predictive analytics as a preventive vaccine that can save you from disease. On the other side of the fence is retrospective analytics, which can serve the purpose of a postmortem…
It’s over a month (and half) into 2020. And, we can say with unabashed confidence that personalisation will be the future of marketing communication (and engagement). In fact, we’ll go a step further. It was by no mere “chance†that you landed on this article. We intended for it to happen! Get the drift? Here…
The convergence of technology with business tact has accelerated the application and opportunity that data presents in tackling business problems. As the volume of data grows exponentially, the sophistication required to present and discern the same increases multifold. The ability to comprehend and draw inferences from data has exponential potential. As it gives businesses a…
Each year, Google makes hundreds of changes in its algorithms but a majority of these are minor changes. However, it occasionally rolls out major updates that leads to ranking fluctuations (like Panda and Penguin); these significant changes can affect digital marketing efforts. One such noteworthy change was brought in when voice search queries were introduced…
Branded vs Non Branded Queries – Know the difference & Importance Posted on 14.04.2022 / a 12min. read Table of Contents 100 new visitors from Branded queries or 1000 new visitors from non-branded queries? Which one would you choose? Most wouldn’t bat an eye before they choose branded, mainly because of the conversion rate, but…