Microservices is a service-oriented architecture style, in which the applications are built as several minor services instead of being developed as the whole application. Rather than a monolithic application, there are various independent applications able to run on their own and create with the help of different programming languages or coding. A monolithic application is…
SEO for C-Suite: How to Convince Top Management to Invest in SEO Posted on 17.09.2021 / A 8 min. read 93% of online experiences begin with a search engine. 57% of B2B marketers feel that SEO generates more leads than any other marketing initiative. Yet, ask any marketer and the pet peeve of most is…
Unlock Hidden Opportunities and Success Strategies Posted on 26.08.2021 / A 9min. read  It was the 12th anniversary of the founding of our digital marketing firm, Unyscape, when I took to my yearly ritual – thanking people who had been instrumental in us having a dozen fruitful years. That’s when realization dawned- the very…
Finding Your Way in the Post-IDFA Storm Posted on 15.01.2022 / a 12 min. read Table of Contents Apple IDFA hit the reset button on app marketing with the rollout of the Apple iOS 14.5 update and its new privacy rules. Unfortunately, it commenced the devaluation of the iOS Users’ Identifier for Advertisers (IDFA), sending…
Growth-Hacks To Increase Your App Discovery & Downloads Posted on 12.06.2021 / a 12 min. read  Table of Contents With more than 3.1 million applications available on the App Store, the best way to secure your investment is by effective growth hacks and campaigns. Even a well built, working smartphone app will languish deep…
A majority of marketers share the belief that SEO is the foundation of successful businesses. When one thinks of it, SEO seems like a pretty simple concept. One has to determine the right keywords relating to one’s business and capture the target audiences’ search intent while building engaging content around it. Just doing the basics…
A recent study published in Harvard Business Review found that companies relying on data see a better financial performance. The study showed that over 70% of the organizations that deployed analytics across departments reported improved financial performance, increased productivity, reduced risks, and faster decision making. This only proves that businesses need to focus on data-driven…
There are almost 3.3 million apps on Google store and 2 million on Apple store, the competition is tough and in order to beat this competition, your apps have to make sure the visitors get converted into users. Approximately 88% of the users spend their time on mobile phones using apps. With the change in…
Conversion Rate Optimization – eCommerce Posted on 30.06.2021 / a 17 min. read  Table of Contents What is Conversion Rate Optimization? Conversion rate optimization (CRO) is a logical testing process designed to enhance your website to be more user-friendly for the Target Audience. Its primary purpose is to encourage more visitors to complete a…
So your eCommerce store is running on Magento 1 and you are wondering if all the noise around migrating to Magento 2 has any substance? Well, the short answer to that is a vehement YES. Simply put, the risks of not moving to Magento 2 are far too high. Of course, what you need to…