In 2023, mobile apps are expected to generate more than $935 billion globally via paid downloads and in-app advertising. Mobile app optimization has become vital for online brand expansion. It drives business demands and customers’ loyalty. Great apps require attention, innovation and a new breed of analytics to harvest factors impacting app usage. Observing users’…
Google introduced a new App + Web feature recently, that allows the users to combine data from sites and mobile applications in one Google Analytics property, which is one step ahead from the Firebase’s analytics capabilities for websites. The new functionality should be able to make life easier for companies that want to track and…
Close on heels of the news of Twilio Inc. buying Customer data company Segment Inc for $3.2 billion, comes the announcement from Google, of introducing updates to its Analytics, that will help companies understand their consumers better. In fact, understanding customers and listening to them, have increasingly been the theme of the times, what with…
In the era of a pandemic, medical care can become a ubiquitous metaphor for many aspects of life. So is it with analytics. Think of predictive analytics as a preventive vaccine that can save you from disease. On the other side of the fence is retrospective analytics, which can serve the purpose of a postmortem…
We are creatures of routine and we absolutely love it! Once we enter the office, we leave our “baggage” at the door and switch on the “work mode”. So naturally, the raging pandemic that’s pushed us all to the confines of our homes, changes the game. Yes, it’s imperative that we all stay safe, taking…
It’s over a month (and half) into 2020. And, we can say with unabashed confidence that personalisation will be the future of marketing communication (and engagement). In fact, we’ll go a step further. It was by no mere “chance” that you landed on this article. We intended for it to happen! Get the drift? Here…
For making any popular website or web page we need quality content but at the same time we need relevant image for the article or content.
This shipping method will not only help you to restrict the orders to certain destination but can also help to create variable shipping charges.
Fuelled by rapid digitization and growth in both online buyer base and spending patterns, India’s online food delivery market is estimated to touch $12.53 billion by 2023 according to a report by DataLabs by Inc42. If anything, the Covid-19 pandemic has increased the rate of organic adoption. If one was to look at the eGrocery…
What if a customer is a brand’s die-hard fan? The sheer devotion, fandom and everything else that comes along with it is possibly the greatest marketing force, especially for brands suffering from stagnation. To keep it simple, Fancoracy, as coined by marketing strategist, David Meerman Scott, is the art of creating an “influencer group” of…