App Optimization

Unveiling the Secrets of App Optimization

In 2023, mobile apps are expected to generate more than $935 billion globally via paid downloads and in-app advertising. Mobile app optimization has become vital for online brand expansion. It drives business demands and customers’ loyalty. Great apps require attention, innovation and a new breed of analytics to harvest factors impacting app usage. Observing users’…

New Predictive Metrics in Google Analytics

New Google Analytics Update with Vital Consumer Data

Close on heels of the news of Twilio Inc. buying Customer data company Segment Inc for $3.2 billion, comes the announcement from Google, of introducing updates to its Analytics, that will help companies understand their consumers better. In fact, understanding customers and listening to them, have increasingly been the theme of the times, what with…

work from home

Work from Home – Done Right!

We are creatures of routine and we absolutely love it! Once we enter the office, we leave our “baggage” at the door and switch on the “work mode”. So naturally, the raging pandemic that’s pushed us all to the confines of our homes, changes the game. Yes, it’s imperative that we all stay safe, taking…

Snapchat Marketing

An Introduction to Snapchat Marketing

The novelty of “self-destruct” or “auto-delete” messages won millennials over making Snapchat a social media platform like none other. The ‘stories’ feature, introduced two years after the app inception, gained popularity and helped the platform carve a niche for themselves among the mobile-obsessed teenagers and young adult audiences. In 2019, Snapchat proudly recorded over 210…