You may have a best developed desktop website but with growing number of netizens surfing the web on mobile phones or tablet, having a mobile website for your business has become a necessity. Mobility will stay as it has been predicted that mobile search usage will outnumber desktop search by 2015. Thus by creating a mobile website you will keep your business ahead of the competition. Integration of mobile version for your website will offer your customers an easy to use web page for any mobile devices that will leave your customer with a pleasant experience they will remember. Thus in order to maximize customer satisfaction through mobile phone you will need to build a smart-phone optimized website.
So why not a strategy recommended and loved by GOOGLE