Sephra Case Study

From a Magento1 platform to an updated and robust Magento2 platform for airsoft products serving millions of happy customers.

Overview

Sephra is a US client’s project from which landed with Unyscape Infocom for ace data migration and software solutions. Since its five-month-old collaboration with Unyscape, Sephra today presents a fresh face in the e-commerce world. Tapping the food market with catering equipment, machinery, and chocolate-based edible products (like desserts), Sephra holds a strong ground in the market.

Who is the client?

Sephra is a US-based retailer that specializes in providing world-class quality chocolate products and catering equipment as well. Equipment showcased on the website is chocolate fountains dispensers like commercial fountains, chocolate fountain accessories waffle making, crepe & donut making, popcorn makers, melters, dispensers, beverage makers, and a lot more.

Industry

E-commerce

Business Goals

As Sephra intended to grow its products and expand the reach of its services, it felt an imperative need to further strengthen its existing digital platform. Here are the primary goals that Sephra needed to achieve as its business strategy.

Educating people and attracting more traffic to its platform.

To imbibe technical up-gradation so as to stay relevant & abreast with the latest technology in the market.

Making consumer-centric strategies.

Gathering and tracking consumer-related data timely.

To enhance customer experience and focus in its entirety.

Gathering and tracking consumer-related data timely.

Challeges

The greatest challenge associated with Sephra was handling the large volume and data security while migrating it, as there were data security issues involved.

Another challenge was successfully integrating with the third-party application Webgility, which is a virtual bookkeeping software for e-commerce sellers.

Upscaling the website along with the order syncing was a tricky task to deal with.

Retaining the customer base while migrating and maintaining the website.

To cope with the technological advancements without compromising the user’s experience.

Increasing security measures.

To gather consumer data and learn about the consumer’s usage pattern.

Highlights

An enhanced fluid, robust, web platform that is capable to handle huge traffic.

A future-proof, scalable website with optimized speed ready to handle exceptions and server issues.

The website now has a freshly implemented intuitive theme and is also now compatible with all commonly used browsers.

The website is now a high-performance one, capable enough to handle huge traffic.

Displays an enhanced and systematic information architecture.

Strong Admin functionality to control the platform efficiently.

New platform is seamlessly integrated with the company’s products, services, and solutions.

Unyscape’s Solution

Website migration plan for Sephra and migrating all the data from Magento 1 to the latest version Magento 2.3.4 p2.

Upscaling the entire body of data to a larger scale and prompt response to any technical issues as a maintenance strategy.

Integration with a third-party tool Webgility.

Website security check, taking the website back up and following updates.

Maintaining Trello board with tasks listed from the client-side for ease of project communication.

Prompt response to any technical issues as a maintenance strategy.

Providing quality assurance & regular end-to-end testing, smoke, and regression testing as a part of the maintenance regime.

Constant server monitoring to address operational glitches while data migration and even later.

We combined agile, CD/CI & DevOps practices with ace technologies to offer a one-stop technical plus maintenance solution for Sephra.

Technologies Used

Client’s benefits and Metrics

Immediate business benefits and Metrics:

With Unyscape’s solution and management of the website, the customer base saw a huge increase in the number.

With a better website, Sephra’s business got a stronger backbone and thus its conversion rates shot up immensely.

Sephra website is constantly getting more and more efficient and relevant in the market with the latest version of Magento.

The website is able to respond quickly to its ever-increasing customer queries through query forms and chat-support.

Lessons imbibed:

To tap into the eCommerce market via the online route can be quite challenging.

Dealing with ambiguous data & maintaining the authenticity of products could be pretty tough.

Dealing with data security during data migration is crucial.

A lighter presentation layer can be a huge asset for websites, where customer interaction is quick and short-lived.

Delays in page load even by a second can cost the brand a conversion loss of at least 7%.

The Timeline

Sephra was incepted and competed with Unyscape in a span of 5 months. Post its completion, Unyscape also holds the responsibility to maintain the project. We used agile methodology coupled with DevOps standards and worked dedicatedly to deliver the project within the deadline.