Bespoke Case Study

From a Magento1 platform to an updated and robust Magento2 platform for airsoft products serving millions of happy customers.

Overview

Bespoke is an ongoing airsoft project with Unyscape Infocom which is evolving further to tap into the burgeoning space of the airsoft sector. It comes as a master blend of telecommunication, data analytics, and software solutions to reach out to the European audience and aggrandize consumers’ experiences.

Who is the client?

Bespoke Airsoft is a London-based retailer that specializes in providing premium quality airsoft guns and also runs a parallel venture of BB Guns. It’s a UKARA approved company that offers a full range of maintenance and custom services in-house as well as having access to various machining and 3d printing capabilities. The type of guns that Bespoke offers are mostly training guns. The variety includes pistols, rifles, sniper rifles, shotguns, support guns, launchers, BB guns (RIF and Two-Tone), grenades and mines, revolvers, launchers, etc.

Industry

Business Goals

As Bespoke Airsoft intended to grow its products and services, it felt an imperative need to have an upgraded digital platform to support its products, services, and growing online traffic.

The primary business goals of Bespoke are to expand the business and have a powerful business base.

To expand business horizontally and vertically.

To timely gather and track consumer related data and get consumer insights.

Challeges

The greatest challenge associated with Bespoke was dealing with the ambiguity of product identifiers as data was migrated from two different websites.

Dealing with ambiguities and SKU, product identifier ambiguity.

Restoring the data while migrating.

Saving attributes, images, and their ids

To take good care of the custom development.

To cope with the technological advancements without compromising the user’s experience.

To gather consumer data and learn about the consumer’s usage pattern.

Highlights

The new Magento2 platform is highly secure than the previous website.

The new Magento 2 website is highly robust hardy, durable, scalable, and supports larger traffic.

It has an enhanced systematic information architecture.

The new Magento2 platform deals with the latest PHP versions and hence is technically advanced.

The combination of our agile practices with ace technologies emerged to be a one-stop technical solution for Bespoke.

Unyscape’s Solution

Unyscape’s team chalked out an upscaling plan that helped Bespoke migrate data from Magento1 to the Magento2 platform.

Maintaining the data security in the entire process.

To maintain the website’s data back up and keep a record of updates/changes.

To have browser compatibility, website performance optimization, and taking care of version.

Providing ace DevOps service and CI/CD for quicker implementation of the project.

Providing various forms of testing like end-to-end, form testing, smoke, and regression testing.

Technologies Used

Client’s benefits and Metrics

Immediate business benefits and Metrics:

Bespoke’s overall performance shot up with Unyscape’s technical solutions.

With a better website, Bespoke’s business got a stronger backbone and thus its conversion rates shot up immensely.

Bespoke’s website is constantly getting more and more efficient and relevant in the market with the latest version of Magento.

The website is able to respond quickly to its ever-increasing customer queries through query forms and chat-support.

Lessons imbibed:

Establishing authenticity of products for the end-users needs a well-studied approach.

A lighter presentation layer can be a huge asset for websites, where customer interaction is quick and short-lived.

Delays in page load even by a second can cost the brand a conversion loss of at least 7%.

To gather consumer data and learn about the consumer’s usage pattern.

Custom development is extremely crucial for the project.

The Timeline

Unyscape mixed agile methodology and DevOps practices to deliver the project within the deadline.
The project is associated with Unyscape for a year and our team has successfully migrated all the
data from the Magento1 platform to the Magento2 for our London client and is now maintaining the
website as well.