Alsannat Case Study

From a plateaued middle-east e-commerce player running on Magento 1 to now a growing Magento2 platform dealing in various categories of bags from international brands.

Overview

As Adobe ended the support for older Magento, Al-Sannat needed to stay technically relevant and strong in the e-commerce biz. Thus, Unsycape as a vendor carved a business as well as a technical solution for the Saudi client to achieve intended vertical and horizontal e-com targets by establishing a successful migration from Magento 1 to Magento 2.

Who is the client?

Al-Sannat Trading Company (Al-Sannat Bags) is a leading company in the Kingdom of Saudi Arabia and the Gulf that deals in importing, wholesale and retail trading of all kinds of bags. The company was incepted in 1978 in the city of Riyadh and today is one of the premium bag companies. It has bags from international brands ranging from soft and hard travel bags, business and laptop bags, light travel bags, sports bags, ladies’ handbags, school bags, leather wallets, travel accessories, and more.

Industry

Business Goals

Client’s Vision

Aspiration for leadership in the Kingdom of Saudi Arabia and the Middle East region to achieve excellence and creativity in the field of bags and travel accessories

As Al-Sannat intended to grow its products and services, it felt an imperative need to migrate from Magento 1 to Magento 2 platform

The primary business goal of Al-Sannat is to maintain its e-commerce website to support the growing business needs.

Maintaining the SEO for the website for a good Google mileage boost.

To get the best DevOps like upscaling, cloud service, and CI/CD implementation.

Making consumer-centric strategies.

Maintenance technical, server development, and theme and design enhancement.

To enhance the customer experience to get more and more online traffic.

Challeges

The primary challenge associated with Alsannat is the data migration process.

Another challenge was to maintain the data security while migrating.

Understanding the entire system to avoid migration glitches.

Another challenge was the presence of e-commerce competitors in the ever-growing e- commerce ecosystem.

To cope with the increasing online traffic, post the data migration to Magento 2.

Increasing security measures.

To gather consumer data and learn about the consumer’s usage pattern.

Highlights

An enhanced fluid, robust, web platform that is capable to handle huge traffic.

A user-friendly web platform with systematic information architecture.

A future-proof, scalable website with optimized speed ready to handle exceptions and server issues.

The website now has a freshly implemented intuitive theme and is also now compatible with all commonly used browsers.

The website is now a high-performance one, capable enough to handle huge traffic.

Strong Admin functionality to control the platform efficiently.

New platform is seamlessly integrated with the company’s products, services, and solutions.

Unyscape’s Solution

Unyscape’s first solution was to start migrating data from Magento 1 to Magento 2.

Upscaling the entire body of data to a larger scale and prompt response to any technical issues as a maintenance strategy.

Website security check, taking the website back up and following updates.

Use of Agile Methodology to deliver the project in time.

Prompt response to any technical issues as a maintenance strategy.

Providing ace testing techniques like end-to-end testing, smoke, and regression testing to ensure a bug/issue-free platform.

Technologies Used

Client’s benefits and Metrics

Immediate business benefits and Metrics:

With Unyscape’s solution and management of the website, the customer base saw a huge increase in the number.

With a better website, Alsannat’s business got a stronger backbone and thus its conversion rates shot up immensely.

Alsannat’s website is constantly getting more and more efficient and relevant in the market with the latest version of Magento.

The website can respond quickly to its ever-increasing customer queries through query forms and chat support.

Lessons imbibed:

To tap into the eCommerce market via the online route can be quite challenging.

The security of data should be dealt with properly to avoid any data security breaches.

Establishing authenticity of products for the end-users needs a well-studied approach.

A lighter presentation layer can be a huge asset for websites, where customer interaction is quick and short-lived.

Delays in page load even by a second can cost the brand a conversion loss of at least 7%.

The Timeline

The project has a month’s old association with Unyscape and looks forward to having a long one. Since its association, we have been able to migrate a lot of data successfully so far. We use agile methodology and work dedicatedly to keep migrating the data, and website themes and aim to deliver the project within the deadline. The project hence, is a promising one with Unyscape and we are tasked to even maintain the project, post its completion..