how-site-search-drive-traffic

Using eCommerce Site Search for SEO

According to a report by Econsultancy, up to 30% of visitors use the site search box on your eCommerce site. These visitors also convert at a 1.8x higher rate than visitors who don’t use site search. Despite the numbers, the report shows that only 15% of companies dedicate resources to optimizing the on-site search experience. For an industry that…

What are UTM Parameters

What are UTM Parameters?

Today, one of the most common challenges faced by many marketers is to measure the impact and effectiveness of their marketing campaigns and provide relevant answers to the fundamental questions on – ‘what’s working and what’s not? , To solve this issue UTM Parameters come into the picture. Undoubtedly traffic is paramount to any website.…