Why reminisce, you ask? As you move forward, it’s never a bad idea to look back, right? To set the context, let’s just reiterate that it’s been close to 20 years since the Y2K cooked up a storm. (We’ll give you a minute to let the nostalgia kick in!) Over the last few decades, as…
Google Ads automation is “a solution” designed to increase the value and efficiency of paid marketing activities with minimal efforts. Paid marketing, at the end of the day, is all about engaging the audience at the right time and at the right place. To find these opportunities manually can be a hurdle, this is where…
The convergence of technology with business tact has accelerated the application and opportunity that data presents in tackling business problems. As the volume of data grows exponentially, the sophistication required to present and discern the same increases multifold. The ability to comprehend and draw inferences from data has exponential potential. As it gives businesses a…