5 Best Practices of UTM Parameters That You Must Know

Today, one of the most common challenges faced by many marketers is to measure the impact and effectiveness of their marketing campaigns and provide relevant answers to the fundamental questions on – ‘what’s working and what’s not? Undoubtedly traffic is paramount to any website. It not only makes your business gain online visibility but at…

Common Mistakes in Implementing Google Analytics

So finally, you realized the importance of measuring your website traffic and now want to implement Google Analytics on your website. Well, implementing Google Analytics can be a bit tricky process for most companies. Generally, Specialist assistance is required to get things implemented correctly. However, even with the most skilled of talents, errors can occur…

SEO Of Google’s Progressive Web Apps

Introduction Smartphones and apps have become a lifeline in consumer’s daily lives. Many organizations has started considering a “mobile-first” strategy in their IT roadmap to increase customer engagement, provide superior user experience and to stay ahead of the competition. One of the latest technology disrupting the mobile ecosystem is Progressive Web Apps or PWA. What…