VISUALIZE FOR INSIGHTS
Drawing insights from digital performance data is a complex affair. Analysts can infer same data completely differently with different contextual understanding. First step in establishing a framework, for drawing insights consistently, is to answer following key questions:-
Are we monitoring trends of critical KPIs by dimensions & segments?
Do we have dashboards for monitoring trends, exceptions & anomalies?
Do we have well structured framework for explaining trends, exceptions & anomalies?
Do we have data analytics infrastructure & capabilities for identifying growth opportunities?
Segmentation by Source
Segmentation by User Behavior
Segmentation by Outcomes
Trend Modeling, Visualization & Monitoring
Knowing Digital Marketing Performance Trends
Knowing Consumer Focused Product Updates
Understanding Business Seasonality Trends
Collaborative Filtering Algos
Affinity Analysis & Models
Models: A Priori algorithm.