Blogging becomes an extremely important aspect of?marketing?when it comes to social media marketing to attract more customers and build brand awareness in the world. Blogging along with Facebook, Twitter and other social media platforms gives a platform where people come and read about various things happening across the globe. Just read this and let your business blogs bring success to you.
Creating a business blog for your product and sitting easy on it will not be done if you need your product or brand to get marketed well in the market. Social media platforms enable you to reach out directly to the customers in a much engaging way. Although your blog will not become famous overnight, still there are a lot of tactics which when followed, increases your reach and market your product to your target audience at no cost.
You can just follow these simple tactics to get more out of business blogging and let your company?s or product?s blog be run and talked about across the globe.
Tactic #1
You should always be very much aware of the topic on which you will be writing. It might sound confusing to you. There will be some people who will suggest you to write only for your product and boast about it in your blog whereas some will be asking you to write more generic stuff rather than sticking around your product or company only. This creates a chaos with which you enter into a situation where you do not know which?topic you need to write your blogs on.
In social media, there is a simple rule while you write a business blog. The rule is known as the 80-20 rule. According to this rule, whenever you write a business blog, if you write 80 percent of the stuff regarding your brand or the company then 20 percent you write about your product. If you exceed this limit, then your business blog simply becomes a promotional blog which is not read by the users.
All you should try is to talk more about the issues which are industry specific and let the world be updated with all the updates and events that are happening.
Tactic #2
The frequency of your blogs must be maintained throughout. If you write a few blogs in a month and then get on some other project thinking that you have marketed your product on the social media, then you are on the wrong track my friend!
You need to regularly update your audience with your business updates, achievements and more. This helps in maintaining the number of visitors on your blogs. It ensures that when people return to your blog after a few days, they have something new to read.
Hence, if you do not maintain your regularity in writing and posting these blogs, you will eventually start losing your audience.
Tactic #3
Measure your audience regularly. Analyze which category of people are visiting your blogs, are they a part of your business or do they have the potential to become your customers?
By analyzing your bog traffic, you can get the information like how many people have viewed your blog, which are the writings on which the people spend maximum time and a lot more. These analytics will let you decide some new strategies, campaigns and other schemes which can increase the number of viewers of your blogs.
Tactic #4
Identify your interest group and choose your category for the blogs. This step will let the customers have a clue about your company or your product even before they read it.
Categories let you define the topics that are covered in the blog. With these categories, you can let your customer satisfy about your blog. These categories classify your blog from the cluster of blogs available for the users to read. In this way, your blog lands up to the people who are interested to read about that or are interested in a business like this.
Tactic #5
Always maintain your SEO (Search Engine Optimization) aspects well defined. You have the option to do this in two ways. Firstly, at the time of creating your blog, you need to have a headline that is something creative, out of the box and eye ? catchy. People do not wish to read the articles with dimly or simple newsletter headlines. Your headlines should always be related to your article which should always contain the keywords which are important as per your content.
Secondly, you should always write a meta description of all of your articles whenever you post them on your blogs. It is a short description of your article or your blog which is displayed to the user in the search list whenever the user searches for content which is similar to yours. Most of the search engines take 160 characters for the meta description of any article; which if not provided by the author of the blog, it becomes the first 160 characters of the article.
Conclusion
These are some of the tactics which you can apply to have a successful business blog running world-wide and getting popularity to you and your brand. If you still have some doubt regarding them, feel free to ask me.