The most important of all the nuances of a company is to create more and more of sales. There are a lot of questions which people ask in order to promote their brand and increase their sales. After a lot of discussion, experiments and brainstorming, here are the top 4 tactics to increase sales through blogs and blogging. These tactics will let you have more readership and promotion through your blogs which will gradually transform your blog into a business blog.
There have been times in India when blogs were just used to share your personal experience and keep a record of your daily events, similar to a daily diary which people used to have with them. We all remember diary writing which was taught to us in our schools. The teachers used to tell that you have to write in your diary seeming that your diary is your friend and you are just talking to it. In the same manner, with the digital era, blogs became as our digital diaries which we write and keep not only to ourselves but share it with the world through the social media platforms.
This is how the blogs which are primarily a person’s experience or preference gets shared and viewed by people all over. These ideas then become the ideas of the masses and the blogger becomes the opinion leader of the society to whom people look forward to in various circumstances. With the growing popularity of these blogs, there is no doubt saying that blogs have now became as trust worthy as a news feature in a daily newspaper.
People look forward to various interest groups of blogs. These blogs help them to get aware about various things in the world, get to know peoples experiences at various places ranging from your nearby locality to the world, let you discover a lot of new facts and a lot more. These all aspects make blogs a serious platform to market a product or to promote a brand so that you get the nerves of the people and achieve your goals for success. Within the past few years, blogging spaces have widely being covered by the marketers in order to reach to the audience. Nowadays, to get a blog without any advertisements whether direct or surrogate is very difficult. Marketers are coming up with new creative ideas with which they can target the audience and convert them as their fans or customers.
Here are a few tips which you must keep in mind while marketing your brand or product through blogs. These tips will help you to engage the blogging community and let the people discover you on the social channels.
The first and the foremost thing what you can do to increase your blogs reach so that more number of people get to know about you in the viral world is to connect your blog with your other social media pages. You can add links on all the pages of your blogs so that the people or the viewers have a direct access to go to your website or Facebook page. As I have been writing this for a long time now, to exploit the social media to the fullest, all you need is to have your presence on all the social media platforms.
Also, all your company promotions, sales charts, campaigns and other marketing information should be integrated with the social media. If you or your company is providing the customers with some peculiar services, you must boast about them on the social media. Rather than just being this as a part of the PR of the company, you also need to regularly show your presence in the social media. You can always write blogs on these issues and advertise them by connecting it to all the social media platforms.
Blogs demand for niche contents, the content which is there in your company blogs should be objective and rational; rather than a promotional feature of your brand. There are two options to do this:
Either you have a person especially for writing and generating the content for your social media or you collaborate with some bloggers who are already writing content in the same genre; or are familiar and associated with same interest groups.
After creating your profile, you need write your blogs and create interest groups for your blog. This interest group refines your target audience and reflects your blogs or links to only those people who have shown interest in the categories in which your business reflects.
These interest groups let you create a niche platform out of the clustered social media platforms and an audience who is actually interested for something like your product.
I know it’s a bit fussy as I always tell you to be creative but this is how important creativeness is; especially in the social media. You can always have new campaigns, competitions, awareness campaigns, meet-ups and a lot more activities which you can boast about on your social media platforms.
For example, a very common campaign of mostly all the FMCG product manufacturers is to buy their product and get a chance to meet their stars. This kind of meet ups fill the aspirations of the customers and the customer gets bound to buy your product.
These creative ideas do not come with a lot of pressure, therefore, you content writer should always be given a free space in which he/she can work and think creatively. You need to analyze this because until and unless your content is not niche, your product would also be not niche in the mind of the consumers or audience. It is the content which makes your product as niche because the audience reads the blogs, does not try the product at once.
Hence if you keep dictating your writer to write only about your product or company, then neither you nor the audience would be satisfied with it. Giving them a complete freedom to write and post is the best possible way where you can have objective and niche blogs for your company which have the potential to turn the tables for your company and bring glories to it.