Reduction in Cost of Acquiring Lead

Summary

A popular lead generation platform for financial services in US.
Project Objective was to reduce cost of acquiring a lead by 20% without having any impact on lead volume and lead quality.

Project Baseline

Lead Volume: 268

Lead cost: $53.98

Project Midway

Lead Volume: 269

Lead cost: $43.69

Project Closure

Lead Volume: 275

Lead cost: $42.19

Key Actions Taken

Improvement in Ad copies

Extensive study & Implementation of Placement exclusion.

Introduced Remarketing

Reduction In Cost of Acquiring Leads

Summary

Project Baseline

Lead Volume: 268

Lead cost: $53.98

Project Midway

Lead Volume: 269

Lead cost: $43.69

Project Closure

Lead Volume: 275

Lead cost: $42.19

Key Actions Taken

Improvement in Ad copies

Extensive study & Implementation of Placement exclusion.

Introduced Remarketing