Wiseradvisor (WA) is a lead generation company focusing Financial Services. It was consistently loosing lead based revenue from March 2012 onwards. Primary reasons for this loss was Panda & Penguin updates from Google.
We have done significant recovery in month of June. We started identifying areas of improvement on 15th of May, first set of recommendations were implemented by 6th of June. Second set of improvements were implemented by 19th of June. We got two jumps:
- 100% jump on week starting 11th of June
- 30% jump on week starting 25th of June
Traffic Drops
- Panda 3.4 – March 23rd — 30% Drop
- Penguin ? April 24, 2012 — 40% Drop
Reasons of Recovery
Structural changes in the system with primary focus on
- Information flow
- Channelizing SEO energy
- Managing internal duplication
- Improving anchor text diversity of internal links