Google Analytics Audit
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Acceptance and integration of web analytics tools like Google Analytics, Google Tag Manager, Kissmetrics, Mixpanel and Adobe Analytics often come to mind when we think of becoming an efficient data-driven marketing team. These tools offer actionable insights into the effectiveness of your marketing campaigns by providing valuable data points to counter the inactivity of the audience on your website. In addition, they also highlight the aspects which are performing well and do not require any changes.
Why Opt for a Google Analytics Audit
Encouraging your team to dive into Google Analytics data may lead to undesirable and negative consequences if the data turns out to be inaccurate. Your team might unknowingly use flawed data and subsequently take significant decisions based on erroneous data. Moreover, the team might stop trusting the accuracy and authenticity of that data, leading to an inefficient adoption of the tool.
We’ve seen the effectiveness of successful Google Analytics Audits, and this has indeed been proved by common mistakes that we were able to uncover from the audits of more than 150+ clients across the world at different levels:
Bounce rate, Pages per Session data is wrong 63% times
Actively recorded referrals containsspam/self-referrals
Channel Grouping because of UTMs
Internal search traffic accuracy
Goal funnel mapping
Signed-in user mapping
Personally Identifiable Information (PII)
What do we mean by a Google Analytics audit
Our comprehensive Google Analytics audit is structured in a diagnostic way to determine the next steps for your website in terms of specific actionables. We start from the top down, making sure that your Google Analytics property is installed and set up correctly, and that the data it returns to your reports is accurate.
Benefits of accurate Google Analytics data
Unyscape’s Google Analytics Accuracy Audit ensures you reap tangible value from your data and analytics investments. In addition, we help you grow in confidence regarding the use of data to endorse your marketing, product performance, and decision-making.
Reasons Why Data Accuracy is Important for your Business
Making the right decisions at the right time
Accurate and updated data reduces the reliance on ineffective tactics
Improved Customer Experience
Focused marketing efforts help convey the right message
When you are confident that your data is correct, you don’t need to spend hours rectifying it.
Beyond decision-making, data accuracy directly affects productivity. Accurate data leads to the creation of valuable data assets.
Factors that may Influence the cost of Audit
Type of Website
Size of Website/Number of Pages within the Website
What portion of the website is to be audited??
Type of website pages that will undergo the Audit
The complexity of Custom Events on your process
Types of CTAs on the Website
Duration since implementing google analytics and the latest update
Third-party systems integrated on the website
Tools we use for Google Analytics Audit
Still hungry for more?
There are plenty more case studies where these ones from. Get in touch with one of our experts to discuss how we can help you.