Web Analytics:

Google Analytics Audit

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Overview

Acceptance and integration of web analytics tools like Google Analytics, Google Tag Manager, Kissmetrics, Mixpanel and Adobe Analytics often come to mind when we think of becoming an efficient data-driven marketing team. These tools offer actionable insights into the effectiveness of your marketing campaigns by providing valuable data points to counter the inactivity of the audience on your website. In addition, they also highlight the aspects which are performing well and do not require any changes.

Why Opt for a Google Analytics Audit

Encouraging your team to dive into Google Analytics data may lead to undesirable and negative consequences if the data turns out to be inaccurate. Your team might unknowingly use flawed data and subsequently take significant decisions based on erroneous data. Moreover, the team might stop trusting the accuracy and authenticity of that data, leading to an inefficient adoption of the tool.

We’ve seen the effectiveness of successful Google Analytics Audits, and this has indeed been proved by common mistakes that we were able to uncover from the audits of more than 150+ clients across the world at different levels:

Bounce rate, Pages per Session data is wrong 63% times

Actively recorded referrals containsspam/self-referrals

Channel Grouping because of UTMs

Internal search traffic accuracy

Goal funnel mapping

Signed-in user mapping

Personally Identifiable Information (PII)

What do we mean by a Google Analytics audit

Our comprehensive Google Analytics audit is structured in a diagnostic way to determine the next steps for your website in terms of specific actionables. We start from the top down, making sure that your Google Analytics property is installed and set up correctly, and that the data it returns to your reports is accurate.

Our high-level audit of your Google Analytics account, gives you a score, and also explains the pass or fail in a 30-min consultation call.

Benefits of accurate Google Analytics data

Unyscape’s Google Analytics Accuracy Audit ensures you reap tangible value from your data and analytics investments. In addition, we help you grow in confidence regarding the use of data to endorse your marketing, product performance, and decision-making.