Categorizing consumers based upon demographic characteristics allows organizations to better serve the needs of their ideal customers. In terms of digital marketing, it means selling a product or service to the person most likely to buy it based on their age, gender, marital status, income, home ownership, household members, religion, nationality, education, and location, to name a few types of data

Psycho-graphics deals with attitudes, interests, personality, values, opinions and lifestyle. With high quality data sources like Facebook & Google Analytics, Psycho-graphics is increasingly becoming key differentiation in digital marketing initiatives.

Customer Loyalty Analysis will look at following metrics for each of your customer groups to define it first:-

• • Return visit buyers
  • Retention rate
  • Repeat purchase rate

Behavior analysis of first time visitors help our customers in measuring efficiency of expansion focused digital marketing initiatives. Some of the key patterns we observe:-

• • First visit customers
  • First day customers
  • Numbers of sessions to order
  • Number of days to order

Increasing complex digital landscape with one consumer using one or more than one devices to experience & transact makes it necessary to understand multi-device consumer interactions. Some of the reports we use in our multi-device consumer analysis are:-

• • Device shift report
  • Device stickyness
  • Multi-device customer
  • single-device customer