CONTENT MARKETING ANALYTICS
The importance of content marketing continues to rise for many brands but knowing how to measure effectively (Content Marketing Analytics) is considered a major issue by more than 50% content marketeers. Being able to evaluate your content marketing activity, from creation to distribution, is critical to its success. You can use content marketing analytics to identify and address both issues and opportunities in your content strategy.
Unyscape has developed a comprehensive content marketing measurement framework. We have been working with many clients in planning & measurement of their content initiatives.