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CAMPAIGN EFFICIENCY
In digital age new digital channels and tools are constantly emerging and shifting, and there have been dramatic changes in how customers learn about, and buy, products and services. In addition to ever evolving digital marketing channels, this shift further gets complicated by customer’s multiple device (desktop, mobile & wearables) & application (web apps, mobile apps, social platforms) preferences.
As channels & tools are growing so is data emerging out of it. As data sources have multiplied, marketing has become more of a science one that is dependent on data, lot of it. To increase their agility, CMOs require very different capabilities and structures than that were needed in the past.
MULTI TOUCH SUCCESS ATTRIBUTION
MULTI TOUCH SUCCESS ATTRIBUTION
Multi customer engagement touch points make it critical to map success attribution to correct traffic sources. Attributions like Last-touch, first-touch or fractional attributions have to be understood & success has to be mapped appropriately.
BRANDING CAMPAIGN EFFECTIVENESS
BRANDING CAMPAIGN EFFECTIVENESS
Brand strength measurement framework consists of metrics like ``unaided brand search volume``, ``customer recency, frequency``, ``improvements in CTRs of ads`` & ``Share of search``.
CONTENT MARKETING EFFICIENCY
CONTENT MARKETING EFFICIENCY
Content marketing efficiency keeping searchability, shareability, conversion potential of in-system or off-system content.
SEARCH PERFORMANCE EFFECTIVENESS
SEARCH PERFORMANCE EFFECTIVENESS
True view of search performance metrics of digital assets (website, apps, videos, social assets, people profile) by paid or unpaid channels.
REMARKETING & PERSONALIZATION EFFICIENCY
REMARKETING & PERSONALIZATION EFFICIENCY
Measuring efficiency of search/display/social channel based remarketing, personalization of assets by visitor's previous journeys to effective notifications in web or mobile apps.
OTHER FACTORS
OTHER FACTORS
Many other internal (accessibility, user experience) or external factors (weather, political situation, festivities etc) which are likely to impact performance of campaigns.
GET IN TOUCH
Want to talk with us about Data & Insights for your business?
satishs@unyscape.com
+91 9810411046