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Frequently Asked Questions
There are several aspects that make us a go-to partner. The first stems from our expertise in B2B sales strategies and the widely experienced and committed team that we have. Our data-led approach ensures that every decision making is informed and that what we recommend fuels fact-based innovation. Additionally, our ability to customize our offerings based on your bespoke requirements ensures that we deliver value.
Simply put, it is the process of acquiring prospects for your B2B business. From content marketing to display advertising there are many ways to generate leads. What is important, however, is to identify the right target audience for your product and use the right tools to reach them, so that what you generate are qualified leads with high probability of conversion.
A buyer persona is a detailed description of someone who represents your target audience. This allows you to understand their goals, pain points and to craft marketing messages targeted at them. From product development to your brand voice, everything is then guided by this buyer persona.
The results really depend on a number of factors including your brand value, strength of your marketing assets, previous campaigns run, and more, However in the first few months as content marketing campaigns take off and SEO improvements are done, results will start showing.
SEO typically requires a sustained focus. The duration of your SEO is also a function of the industry you are in and the kind of competition you are up against.
Let us face it, a large part of customer research happens online. Even if a customer happens to find you offline, they would still look for brand reviews online before making a contact with your sales representatives. Not having an online presence is as good as turning away customers.
From creating a brand persona to identifying and reaching out to your target audience in a cost-effective manner, digital marketing offers a range of benefits. Improved conversion rates, data-driven decision making and high ROI are some of the other advantages it offers.
There are a range of differences, primary among them being:
- Target audience – While B2B marketing needs to focus on decision makers within an organization, B2C marketing focuses on individual needs. By definition, therefore, B2Bdigital marketing needs to address a niche audience.
- Lifecycle – With the long lead times involved in B2Bdecision-making, lead nurturing is an important aspect ofB2B digital marketing.
- Motivations – Broadly while B2C marketing focuses on product attributes as also emotion-driven purchase decisions, in B2B marketing besides product attributes,relationship building is key.