Our Goal
“Improve Number of Leads by 50% Without Any Increase In Budgetâ€
51%
Conversion Rate Increased
-
66%
Converted Clicks Increased
Pikkol offers comprehensive Packing and Moving service to customers all across India. Pikkol’s mission is to make every move happening in India to be a hassle-free experience which brings in customer delight. They truly care about customers move and deploys specially trained teams for the service execution.
The Challenge
What Worked!
Pikkol provides an online tool to calculate moving cost and place an order online. But, very few users place order online and majority of sales happens through offline follow-up. Hence, Pikkol needed high number of visitors to filled-up their contact information to increase its sales.
In its 07 steps process of calculating cost and placing order, contact information is collected and verified at step no. 03 and 04 respectively. We observed only 30% of users go to the step 01 and only 12% of total visitors go to step 04 i.e. contact verification.
- We suggested to redesign the process and bring the contact information collection and verification from step no 03 and 04 to step no. 01 and 02.
- We created a version of landing page with re-designed process.
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