WHAT ARE UTM PARAMETERS? Today, one of the most common challenges faced by many marketers is to measure the impact and effectiveness of their marketing campaigns and provide relevant answers to the fundamental questions on – ‘what’s working and what’s not? To solve this issue UTM Parameters come into the picture. Undoubtedly traffic is paramount…
Google Search Console is a service offered by Google that helps in monitoring, maintaining, and troubleshooting a site’s presence in Google Search results. The users can view Google Search traffic data for the site and allow us to ask questions like: How often does your site appear in Google Search? Which search queries show your…
As an eCommerce business owner, a drop in organic traffic can be one of your biggest nightmares. While some amount of ebb and flow in website traffic is par for the course, any sharp drop in traffic is likely to induce panic. In a rush to solve the problem, oftentimes you may not spend enough…
10 Important YouTube KPIs to Measure Marketing Success Posted on 10.05.2021 / a 12 min. read  Table of Contents There’s no doubt that YouTube marketing is on the rise – according to a survey, 71% of B2B marketers and 66% of B2C marketers use YouTube marketing. And for good reason, it sets the brand…