User engagement qualitative parameters (Bounce rate, Page Views/visit) remained intact
“Double Organic Traffic in 12 Months Period, Without Putting Additional Pressure on Content Teams.”
ProProfs’ is a leading platform for online training and assessment with the world’s largest library of professional tests & quizzes, hosting more than 1,000,000 pages of content in70+ languages.
Uncontrolled User Generated Content
Loosely Bound Content
Very Large System (2 Million + Rows)
Impossible Content Planning
ProProfs provides users with a platform to apply knowledge, helping them increase productivity, efficiency and profitability.
System was categorising quizes in Month/year structure. In some months content was getting paginated by 1000+ pages. This was causing serious crawling issues & system context was not getting consolidated.
We started a large scale categorization process with 12000+ categories & 1.2 million quizzes.