• 108%

    Traffic Increased

  • User engagement qualitative parameters (Bounce rate, Page Views/visit) remained intact

Our Goal

“Double Organic Traffic in 12 Months Period, Without Putting Additional Pressure on Content Teams.”

ProProfs’ is a leading platform for online training and assessment with the world’s largest library of professional tests & quizzes, hosting more than 1,000,000 pages of content in70+ languages.

The Challenge

Uncontrolled User Generated Content

Loosely Bound Content

Very Large System
(2 Million + Rows)

Impossible Content Planning

What Worked!

ProProfs provides users with a platform to apply knowledge, helping them increase productivity, efficiency and profitability.

  • System was categorising quizes in Month/year structure. In some months content was getting paginated by 1000+ pages. This was causing serious crawling issues & system context was not getting consolidated.
  • We started a large scale categorization process with 12000+ categories & 1.2 million quizzes.

Case Studies

News | May 12,2017

Case Study | Raftaar

Read the Case Study

Education | May 16,2017

Case Study | PaGalGuy

Read the Case Study

Know more about our Transform To Digital Services