5 Best Practices of UTM Parameters That You Must Know

Today, one of the most common challenges faced by many marketers is to measure the impact and effectiveness of their marketing campaigns and provide relevant answers to the fundamental questions on – ‘what’s working and what’s not? Undoubtedly traffic is paramount to any website. It not only makes your business gain online visibility but at…

Common Mistakes in Implementing Google Analytics

So finally, you realized the importance of measuring your website traffic and now want to implement Google Analytics on your website. Well, implementing Google Analytics can be a bit tricky process for most companies. Generally, Specialist assistance is required to get things implemented correctly. However, even with the most skilled of talents, errors can occur…