IDFA

Finding Your Way in the Post-IDFA Storm

Finding Your Way in the Post-IDFA Storm Posted on 15.01.2022 / a 12 min. read Table of Contents Apple IDFA hit the reset button on app marketing with the rollout of the Apple iOS 14.5 update and its new privacy rules. Unfortunately, it commenced the devaluation of the iOS Users’ Identifier for Advertisers (IDFA), sending…