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DATA & INSIGHTS

We collate, visualize & analyse data from a wide variety of sources: websites, apps, pwa, social channels, search engines, back end, survey & many more. We use data to help you make smarter decisions in campaign management, user experience, product innovation, content strategy & risk mitigation.

1+

Billion Data

Points Analysed Daily

7+

Web Analytics
projects underway

100+

Reporting Automations

Daily

ANALYTICS SOLUTIONS

Unyscape has been into measuring, analyzing and managing complex digital marketing campaigns from last 8 years. Our ability to maintain effectiveness of campaigns is strengthened by our capabilities in big data, mathematics & statistics. We define our Digital Analytics service offerings by value our customers get:-

Consumer Insights

Digital Consumer
Insights

Digital Consumer Insights

Who in your audience you need to look to & how can you optimize your branding & performance campaigns based on this understanding.

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Consumer
Behaviour
& A/B Testing

Consumer Behaviour & A/B testing

Analyzing how a customer uses information as they navigate their journey is key to unlocking more digital transactions and higher usage of your applications.

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Marketing
Effectiveness
& Efficiency

Marketing Effectiveness & Efficiency

Digital marketing channels & tools are growing so is data emerging out of it. As data sources have multiplied, marketing has become more of a science, one that is dependent on data, lot of it.

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Competition-Monitoring

Competition
Monitoring

Competition Monitoring

Monitoring competitors closely helps in revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight

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Digital Marketing
Risk Management

Digital Marketing Risk Management

Monitoring & analyzing impact of social media communication on brand strength & user engagement

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Content Marketing
Analytics

Content Marketing Analytics

To measure content marketing metrics (consumption, sharing, lead, sales, retention) across several content channels, such as websites, blogs, or social media.

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ENGAGEMENT MODEL

Generation
01
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Data Capturing

Implement analytics tools to capture all the identified data points important to help understand the business & consumers

Data Collection

Collect the real-time digital data from multiple sources for faster access

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Collection
Audit
03
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Data Audit

Perform audits to check the sanctity & accuracy of the data being generated

Data Analysis

Understand the performance of digital assets, consumer behavior, funnels, user engagement etc

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04
Analytics
Visualization
05
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Data Visualization

KPIs and Dashboards to monitor the performance and get actionable recommendations

Testing & Personalization

Design experiments to test the hypothesis before actual implementation

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06
Testing

Have a question for our team? Whether you need a expert opinion, interested in working with us, or just want to find out more about what we do, we’d love to hear from you !!