Snapchat Marketing

An Introduction to Snapchat Marketing

The novelty of “self-destruct” or “auto-delete” messages won millennials over making Snapchat a social media platform like none other. The ‘stories’ feature, introduced two years after the app inception, gained popularity and helped the platform carve a niche for themselves among the mobile-obsessed teenagers and young adult audiences. In 2019, Snapchat proudly recorded over 210…