Duration of project: 19 months
Traffic Size: 9.3 million
Customer contact: Sameer Bhatia
Case:Proprofs.com gets majority of traffic from 2 million+ quizes created by large number of users & freelance content writers
Goal:Goal was to double organic traffic in 12 months period, without putting additional pressure on content teams.
- System was categorising quizes in Month/year structure. In some months content was getting paginated by 1000+ pages. This was causing serious crawling issues & system context was not getting consolidated.
- We started a large scale categorization process with 12000+ categories & 1.2 million quizes
Results:Traffic surged from 2.6 million to 5.4 million in 12 months