DIGITALADS

Whether you want to drive home a perception or dominate the path-to-purchase, there isnt anything quite as effective as digital advertising, if done correctly. With our technological know how and creative prowess we ensure that you reach your audiences effectively.

OUR KEY DRIVERS

Decoding Target Group (TG)

Defining your audience by Search Demand Analysis (keywords), Demography, Interest, Behavior, Device, Location & even their favorite food or color of their shirt :-)

Building Effective Advertising Message Structure

Structuring and organizing messages in different formats including Text Ads, Image Ads, HTML5 Ads, Video Ads etc with proper appeal and value proposition.

Effective Landing Pages

Designing specific landing pages in order to attain the core objective of the digital marketing campaign. It may vary from lead generation to email subscription as well as content consumption.

Platform & medium identification

The objective is to convey precise message to the target audience in most cost efficient way. It may be Google Search, Facebook Ads, In-stream Video ads or even in-app ads in Flipkart etc.

Measurement & Tracking

We outline digital marketing campaigns only against defined goals, which makes it quite critical to establish a sophisticated measurement framework to track performance, attribution & funnels.

A/B Testing & performance optimization

We compare different versions of the Digital Marketing Campaign to assess which one performs better. After all, what’s the point in measuring, if we don’t use the results for improvement

TOOLS& TECHNOLOGIES

Google Adwords
Bing Ads
AdMobi
Doubleclick
Mailchimp
Marketo
Crazyegg
Add rol

LET’S TALK

Satish Sharma
Lead Search Consultant
+91 98 104 11046