DATA & INSIGHTS
We analyse data from a wide variety of sources: web analytics, app analytics, social analytics, search engines and clients’ own back end data from custom or standard tools. We use data to help you make smarter decisions in campaign management, product innovation & risk mitigation.
WHAT CAN WE MEASURE
Brand influenced searches to direct traffic & app store searches to referral
Measuring event triggers, in-system searches, banner clicks, call to actions & so on
Determining how visitors are completing a targeted objective as you expect them to.
Determining how credit for sales and conversions is assigned to touch-points in conversion paths.
Closely watching what is being said about “you”.
Taking a pro-active approach & measuring what all can be broken in the system.
OUR KEY DRIVERS
Understanding the Business Objective
Set goals for digital properties
Build measurement framework – Metrics & KPIs
Conduct analysis workshops
Hypothesis & Testing
TOOLS & TECHNOLOGIES
Lead Search Consultant
+91 98 104 11046