DATA &INSIGHTS

All our service offerings, from website design/re-design to mobile apps development

and SEO to paid-traffic are driven by data.

We ensure we measure what needs to be measured & we infer in line with primary business goals.

1+

Billion Data

Points Captured

7+

Web Analytics
projects underway

4+

Google Analytics

Certified Pros

WHAT CANWE MEASURE

Traffic sources

Brand influenced searches to direct traffic & app store searches to referral

User engagement

Measuring event triggers, in-system searches, banner clicks, call to actions & so on

Conversion Funnels

Determining how visitors are completing a targeted objective as you expect them to.

Attribution Models

Determining how credit for sales and conversions is assigned to touch-points in conversion paths.

Social Interactions

Closely watching what is being said about “you”.

Risk Mitigation

Taking a pro-active approach & measuring what all can be broken in the system.

OUR KEY DRIVERS

Understanding the Business Objective

Business objectives may vary from increasing revenue per 1000 visitors to reducing customer acquisition cost or even reducing customer support phone calls but, it is obvious to identify and understand the purpose of the business in question.

Set goals for digital properties

Set measurable & doable goals like Improve no. of successful online orders / 1000 visitors OR Increase no of successful orders / 1000 active users in app OR Increase avg order size by 10% etc.

Build measurement framework – Metrics & KPIs

Customer surveys, Building Block Terms, Visit Characterization, Content Characterization, Conversion Metrics & KPIs (Conversion Rate, Avg Order value, Attempts to order, Visitor Loyalty & Recency)

Data Visualization

Use different data visualization methods & tools to make sense out of multiple data points e.g Multi channel funnels, Goal funnel visualization, Custom Dashboards etc.

Conduct analysis workshops

Conduct data analysis workshops with customer groups, product heads, customer support groups & even CXOs in order to identify issues and opportunities.

Hypothesis & Testing

Formulating a hypothesis helps us in scrutinizing assumptions and evaluate how likely they can place a potential impact on the decisions and actions of our prospects.

TOOLS& TECHNOLOGIES

Insights by Facebook
Google Analytics
Twitalyzer
Unbounce
Crazzyegg
Clicktale
Google Website Optimizer
Optimizely
4Q by iperceptions
Usertesting.com

LET’S TALK

Satish Sharma
Lead Search Consultant
+91 98 104 11046