Digital Marketing Trends That’ll Rule In 2022 And Beyond! Posted on 08.04.2022 / A 15 min. read In a world reeling from the effects of the global pandemic, marketers are now looking for new cost-effective digital branding and advertising trends. Searching for the latest digital marketing trends based on the advancement of technology, changes…
Marketing On Snapchat – Everything You Need To Know Posted on 11.02.2022 / a 12 min. read Table of Contents The novelty of “self-destruct” or “auto-delete” messages won millennials over making Snapchat a social media platform like none other. The ‘stories’ feature, introduced two years after the app’s inception, gained popularity and helped the…
First things first, there is no need to panic – not yet, at least! Before we dive deeper, use the Ad Preview tool to be certain that there is indeed an issue. The status column, next to your ad will give you an update of the ad status, and highlight tips to have your ads…
Importance of Bidding on Brand Keywords: Advantages & Best Practices Posted on 30.06.2022 / a 17 min. read Table of Contents To bid or not to bid? We’ve had clients opt out of brand terms to help them cut budgets. We get it, the PPC world is competitive, and you want to make the most…
It’s over a month (and half) into 2020. And, we can say with unabashed confidence that personalisation will be the future of marketing communication (and engagement). In fact, we’ll go a step further. It was by no mere “chance” that you landed on this article. We intended for it to happen! Get the drift? Here…
Why reminisce, you ask? As you move forward, it’s never a bad idea to look back, right? To set the context, let’s just reiterate that it’s been close to 20 years since the Y2K cooked up a storm. (We’ll give you a minute to let the nostalgia kick in!) Over the last few decades, as…
Google Ads automation is “a solution” designed to increase the value and efficiency of paid marketing activities with minimal efforts. Paid marketing, at the end of the day, is all about engaging the audience at the right time and at the right place. To find these opportunities manually can be a hurdle, this is where…
Problem: Fall in conversion rate despite stable site traffic. Background: Any advertiser who dedicatedly work and track on adwords, deal on a daily basis as to how a search ad or a display ad is going to be, what title and description it would need to get maximum clicks. This task has two equally responsible…
Summary: Having Advertisement on YouTube has become more or less essential for every product to get discovered in the current scenario where people engage more over the internet rather than other platforms where any product can be advertised. This article focuses on the ways and manners in which one can manage to advertise their product…
Summary: This article is based on the various features of LinkedIn advertising available for the people through which people can promote their brands and institutions. These features are so easy that you might never need any agency to do it for you. So now, you can use these features by your own and promote your…