Started appearing for 74% top 100 MBA colleges in India in top 10 of SERP.
“Goal was to establish high level of control on wide variety of contexts.”
PaGaLGuY is India’s largest education network. They are have massive online education communities in the MBA education space and are constantly improving their product line to help students make better choices for their education needs.
Uncontrolled User Generated Content
Loosely Bound Content
Very Large System (2 Million + Rows)
Impossible Content Planning
PaGaLGuY wants to ensure people learn more, and learn better. They have been on expansion path from 2014 and have been expanding to newer verticals and building innovative products in the learning space.
Establish entity relationship of complete CAT, XAT, GMAT prep & college admissions.
Create stable information structure with Tags & Categories
Dynamically (sometimes manually) assign UGC content to this stable information structure.