Can Advertisers Use Google Ad Words Any Way They Want? Internet is the marketing medium of choice for hospitality industry. Hotels in India are using Google Ad Words extensively. When used properly this medium is highly effective and its impact measurable. But when done improperly it can leave a bad taste on many palates. Campaigns run by many well known hotel brands is a case in point. They are misusing competitions’ brand name – which is, if not outrightly illegal, unethical at the best. Overview of Hotel Industry Ads on Google Hospitality sector is using Internet Marketing extensively –...

Colleges have started using Google Adwords extensively during admission season. In North India we have 3 big ad spenders from education sector Amity University Lovely Professional University (LPU) Sharda University A brief analysis of their ad campaigns suggests there is no effort by these big spenders to optimise their Google Ad Word campaigns. An optimized ad word has 2 clear benefits: Reduced cost per click – substantial reduction in ad spend Ads appear at better rank Google Ad Word optimization is done in 2 broad areas Optimization of ad copy – A highly optimized ad copy only can...